SCOPE

Develop a course for middle and high school students to enhance their critical thinking and media literacy skills.

KEY CHALLENGES

Technical — Build an interactive program with an incomplete set of assets from a previous vendor who went out of business halfway through the project.

 

Content — Work with the client’s editors to figure out the best way to transform the available assets into polished segments for the program.

SOLUTION

We worked with Houghton Mifflin Harcourt to design, program, and produce MediaSmart, a six-part, interactive course featuring guided lessons, analysis, and evaluation of persuasive messaging techniques.

Close-up image of a young man in a black t-shirt. Text overlay reads, “Strategy: Make whatever changes you need to stay on track. Most plans need to be modified or revitalized along the way.”