SCOPE
Develop a course for middle and high school students to enhance their critical thinking and media literacy skills.
KEY CHALLENGES
Technical — Build an interactive program with an incomplete set of assets from a previous vendor who went out of business halfway through the project.
Content — Work with the client’s editors to figure out the best way to transform the available assets into polished segments for the program.
SOLUTION
We worked with Houghton Mifflin Harcourt to design, program, and produce MediaSmart, a six-part, interactive course featuring guided lessons, analysis, and evaluation of persuasive messaging techniques.