Demonstrate the value of animated virtual reality environments, compared to those using live footage.
Content: Choose an environment that can provide enough detail to keep the audience engaged, without being so densely populated as to make it difficult to navigate or impossible to animate.
Technical: Create opportunities for viewers to interact with the virtual world around them.
The surface of the moon proved to be the ideal setting for this VR experience. A quick look around would reveal features like the lander that first brought the Apollo astronauts to our closest celestial neighbor. Scanning the sky would reveal the Earth from a new perspective, as well as extraterrestrial objects like the International Space Station.
To make the simulation more interactive, we added screens of fun facts that would pop-up when you scrolled over specific features, as well as video clips that would roll when you clicked on objects like the ISS.